The Texas Association of Community Schools represents hundreds of small, mid-sized, and rural school districts in Texas. TACS aims to promote the progress of public education in the state of Texas.
The Austin-headquartered organization needed a logo that communicates its commitment to supporting educators, academic excellence, and the power of a collective voice among smaller school districts.
A star and pencil combine to convey scholastic achievement and the power of the voice through the written word. I enjoyed exploring visual depth through tones and shades with this brandmark and assuring that visual depth conveyed nicely in black and white too. In the kerning of the letters, I gave particular attention to the “C” and the “S” making a tidy channel between the letterforms.
The final lockup includes the organization’s tagline.
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