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Jen Blair Design

Jen Blair Design

Jen Blair designs engaging print and online experiences with emphasis in publication design, branding, websites, and illustration.

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Publication Design Book Cover, Typesetting

Writing Gifts presented by Naomi Shihab Nye & Austin Bat Cave

Client: Austin Bat Cave
Collaborators: Naomi Shihab Nye & Emily Chammah
Printer: Spencer Printing Inc.

This little beauty of a book radiates warmth and positivity. My concept for Writing Gifts required some die cutting and I started out sketching how the book would fold open. I wanted something that mindfully involved the process of opening the book. Where your hands work together to get to the contents, like opening a present.

I sent my initial sketch to Spencer Printing to see if they could take on an unusual book setup—and they DE-LIV-ERED. We went with an over-sized French flap that could be folded over the front and tucked into a die cut on the cover.

For the typesetting, I chose typestyles that harmonize with Austin Bat Cave’s branding and elevate the poetry in this collection. Lots of white space and a clean serif for the body text give the poems spaciousness and a gentle and inviting feel to the book.

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